Entering the world of fashion is like every other business you need to be prepared, have a vision, a road map and be ready to multi-task.
The business of fashion or as I call it Fashion(nomics) is a far cry from the glamour of fashion. Every successful fashion designer knows and understands this. Tom Ford realised that fashion was a business. A very, very difficult business. “I don’t understand people who say that business and creativity is not compatible … I don’t pretend to be anything other than a commercial designer and I am proud of that.” Tommy Hilfiger pays attention to every facet of his business and every business plan and marketing strategy is minutely detailed and thought through.
Most successful designers understand that the success of their business is dependable on the “commercial aspect” of their designs. Successful designers are grounded in reality. They may have extravagant fashion shows but they realise the essence of their business is the commercialisation of their clothing where the designs can be made cost effectively and be palatable to the consumer.
Fashion models are available in plenty nowadays.
